About us

Buck Beach was born from a moment on Sunset Beach, NC — an evening when the sun broke through the clouds and a buck stood still on the shoreline. That unexpected scene sparked a vision: to create a brand that captures the quiet power of nature, the freedom of the coast, and the feeling of chasing light.

Every Buck Beach design honors that inspiration — from our 9-point buck emblem to our timeless colors and coastal silhouettes. We make beachwear and outdoor apparel for those who live for sunrises, surf, soft sand, and the wild in between.

Whether you're spending long days near the water or winding down near the fire, Buck Beach is built to keep you grounded in what matters: nature, community, and simplicity.

Inspired by the sunset. Built for the coastline.